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La Nouvelle révolution commerciale
$52.95
Home La nouvelle révolution commerciale

La nouvelle révolution commerciale

PHILIPPE MOATI


La Nouvelle révolution commerciale

PHILIPPE MOATI

$52.95 $52.95
Régulier: $52.95
Rabais: $0.00 (0%)
Usually ships in 2 to 12 weeks
Resume
Le monde du commerce est en train de profondément changer, P. Moati met à jour les grands axes de cette nouvelle révolution commerciale. D'un commerce naguère surtout préoccupé d'écouler efficacement des produits selon une logique industrielle de masse, des mécanismes, aujourd'hui, visent à mieux répondre à des attentes plus personnalisées : l'orientation-client.
Details
Title
La Nouvelle révolution commerciale
Author
PHILIPPE MOATI
Editor
ODILE JACOB
Price
$52.95
Collection
ECONOMIE
Sujet
MARKETING
Format Poche
No
Language
Français/French
Publication Date
2011-10-17
Dimensions
22 x 15 cm
ISBN
9782738126900
Internal Code
1215212
Product Number
265154131

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