Back to the future: using marketing basics to provide customer value
270,20 $

Back to the future: using marketing basics to provide customer value

NINA KREY, PATRICIA ROSSI
éDITION LIVRES NUMÉRIQUES DIVERS



Back to the future: using marketing basics to provide customer value

NINA KREY, PATRICIA ROSSI

270,20 $ 270,20 $
Régulier: 270,20 $
Rabais: 0,00 $ (0%)
Livre numérique non disponible
Résumé

This proceedings volume presents timely research and insights on the advancement of marketing's basic premise-providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Détails
Titre
Back to the future: using marketing basics to provide customer value
Prix
270,20 $
Sujet
Format Poche
Non
Langue
Français/French
Date de publication
2017-12-04
ISBN
9783319660233
Code Interne
2417191
Numéro de produit
2417191
Format numérique
pdf
Disponibilité
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Protection
Adobe DRM
Entrepôt Numérique
NUMILOG

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