Brand luther: how an unheralded monk turned his small town into a center of publishing, made himself the most famous man in europe--and started the protestant reformation
24,00 $

Brand luther: how an unheralded monk turned his small town into a center of publishing, made himself the most famous man in europe--and started the protestant reformation

ANDREW PETTEGREE
éDITION PENGUIN BOOKS



Brand luther: how an unheralded monk turned his small town into a center of publishing, made himself the most famous man in europe--and started the protestant reformation

ANDREW PETTEGREE

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Livre en anglais
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Résumé
A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary When Martin Luther posted his "theses" on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business-the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough-not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire-it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years.
Détails
Titre
Brand luther: how an unheralded monk turned his small town into a center of publishing, made himself the most famous man in europe--and started the protestant reformation
Éditeur
Prix
24,00 $
Format Poche
Non
Langue
Anglais/English
Nombre de pages
400
Date de publication
2016-10-25
ISBN
9780399563232
Code Interne
2119540
Numéro de produit
11642009

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