Canned
37,95 $

Canned

ANNA ZEIDE

37,95 $ 37,95 $
Régulier: 37,95 $
Rabais: 0,00 $  (0%)
À paraître
Résumé
A century and a half ago, when the food industry was first taking root, few consumers trusted packaged foods. Americans had just begun to shift away from eating foods that they grew themselves or purchased from neighbors. With the advent of canning, consumers were introduced to foods produced by unknown hands and packed in corrodible metal that seemed to defy the laws of nature by resisting decay. Since that unpromising beginning, the American food supply has undergone a revolution, moving away from a system based on fresh, locally grown goods to one dominated by packaged foods. How did this come to be? How did we learn to trust that food preserved within an opaque can was safe and desirable to eat? Anna Zeide reveals the answers through the story of the canning industry, taking us on a journey to understand how food-industry leaders leveraged the powers of science, marketing, and politics to win over a reluctant public, even as consumers resisted at every turn.
Détails
Titre
Canned
Auteur
ANNA ZEIDE
Éditeur
UNIVERSITY OF CALIFORNIA PRESS
Prix
37,95 $
Sujet
HIST. U.S.A.
Format Poche
Non
Langue
Anglais/English
Date de publication
2018-03-06
ISBN
9780520290686
Code Interne
2413939
Numéro de produit
12944426

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