Design thinking at work: how innovative organizations are embracing design
32,95 $

Design thinking at work: how innovative organizations are embracing design

DAVID DUNNE


Design thinking at work: how innovative organizations are embracing design

DAVID DUNNE

32,95 $ 32,95 $
Régulier: 32,95 $
Rabais: 0,00 $ (0%)
Livre en anglais
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Résumé
The result of extensive international research with multinationals, governments and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced "design thinking" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice. Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.
Détails
Titre
Design thinking at work: how innovative organizations are embracing design
Auteur
Prix
32,95 $
Sujet
Format Poche
Non
Langue
Anglais/English
Date de publication
2018-07-15
ISBN
9781487501709
Code Interne
2413820
Numéro de produit
12943232

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