Discursive constructions of corporate identities by chinese banks on sina weibo
138,27 $

Discursive constructions of corporate identities by chinese banks on sina weibo

WEI FENG


Discursive constructions of corporate identities by chinese banks on sina weibo

WEI FENG

138,27 $ 138,27 $
Régulier: 138,27 $
Rabais: 0,00 $ (0%)
Livre numérique non disponible
Résumé
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

Détails
Titre
Discursive constructions of corporate identities by chinese banks on sina weibo
Auteur
Prix
138,27 $
Sujet
Format Poche
Non
Langue
Français/French
Date de publication
2017-06-09
ISBN
9789811044694
Code Interne
2270698
Numéro de produit
2270698
Format numérique
pdf
Disponibilité
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Protection
Adobe DRM
Entrepôt Numérique
NUMILOG

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