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Gendersell: how to sell to the opposite sex
$20.95
Home Gendersell: how to sell to the opposite sex

Gendersell: how to sell to the opposite sex

JUDITH C TINGLEY, LEE E ROBERT


Gendersell: how to sell to the opposite sex

JUDITH C TINGLEY, LEE E ROBERT

$20.95 $20.95
Régulier: $20.95
Rabais: $0.00 (0%)
Book in english
Usually ships in 2 to 12 weeks
Resume
GenderSell is the first book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex. Despite the fact that women make approximately 85 percent of the purchasing decisions on most products and services and constitute more than 25 percent of today's sales force, nearly all relevant books have been written by men for men in sales about selling to men. Now, at long last, Judith C. Tingley and Lee E. Robert bring you this essential guide, based on extensive research, including their own Sales Preference Survey, conducted with more than 600 participants. They answer important questions such as: What quality do customers say they like most about men in sales and why? What characteristic do they think is strongest in female professionals? Is the timing of the close different with male and female clients? Using detailed examples and provocative case studies, the authors offer specific techniques to allow sales professionals to increase their revenues, profits, and overall success. GenderSell is the essential handbook for salespeople who want to meet the challenges of business in the 21st century.
Details
Title
Gendersell: how to sell to the opposite sex
Author
JUDITH C TINGLEY, LEE E ROBERT
Editor
TOUCHSTONE
Price
$20.95
Collection
PAPERBACK
Sujet
VENTE
Format Poche
No
Language
Anglais/English
Pages number
176
Publication Date
2000-04-20
Dimensions
21 x 14 cm
ISBN
9780684864372
Internal Code
3249500
Product Number
15933758

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