Good is the new cool
32,00 $

Good is the new cool

AFDHEL AZIZ


Good is the new cool

AFDHEL AZIZ

32,00 $ 32,00 $
Régulier: 32,00 $
Rabais: 0,00 $ (0%)
Livre en anglais
Expédié en 2 à 12 semaines si l’article est disponible chez le fournisseur.
Résumé
Good Is the New Cool will revolutionize how companies can position themselves and their brands, exploring a new philanthropy-based business model and the millennial pioneers driving it to entrepreneurial success. Overwhelmingly, surveys and statistics show that millennials—despite having long taken the heat for their seemingly self-centered attitudes—value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; and as their influence on the marketplace grows, so too will the need for companies to adapt to their standards. Equal parts self-help, how-to, and business journalism, Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity and mindfulness. Companies like Toms shoes and Warby Parker, among others, may have been the architects of this humanitarian brand of capitalism, but Afdhel Aziz and Bobby Jones are its ambassadors.
Détails
Titre
Good is the new cool
Auteur
Éditeur
Prix
32,00 $
Format Poche
Non
Langue
Anglais/English
Date de publication
2016-10-25
ISBN
9781682450468
Code Interne
2093393
Numéro de produit
11460021

Notre conseil

Avant de vous déplacer, nous vous recommandons de téléphoner au magasin pour vérifier le stock.

Ville: (Changer).

exemplaire(s)
Ce produit est actuellement non disponible en magasin.
Nous n'avons pas pu trouver une succursale pour le code postal donné. Veuillez en essayer un autre.