Gut feelings
32,50 $

Gut feelings

GERD GIGERENZER


Gut feelings

GERD GIGERENZER

32,50 $ 32,50 $
Régulier: 32,50 $
Rabais: 0,00 $ (0%)
Livre en anglais
Habituellement expédié en 2 à 12 semaines
Résumé
An engaging explanation of the science behind Malcolm Gladwell's bestselling Blink Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes - processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysis - they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make - how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question - Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function. In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.
Détails
Titre
Gut feelings
Éditeur
Prix
32,50 $
Sujet
Format Poche
Non
Langue
Anglais/English
Date de publication
2007-07-25
ISBN
0670038636
Code Interne
868964
Numéro de produit
155503848

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