Information and communication technologies in tourism 2018
216,17 $

Information and communication technologies in tourism 2018

JUHO PESONEN, BRIGITTE STANGL


Information and communication technologies in tourism 2018

JUHO PESONEN, BRIGITTE STANGL

216,17 $ 216,17 $
Régulier: 216,17 $
Rabais: 0,00 $ (0%)
Livre numérique non disponible
Résumé
This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jönköping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism. 
Détails
Titre
Information and communication technologies in tourism 2018
Prix
216,17 $
Sujet
Format Poche
Non
Langue
Français/French
Date de publication
2017-12-22
ISBN
9783319729237
Code Interne
2417187
Numéro de produit
2417187
Format numérique
pdf
Disponibilité
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Protection
Adobe DRM
Entrepôt Numérique
NUMILOG

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