Managing corporate social responsibility
117,95 $

Managing corporate social responsibility

W. TIMOTHY COOMBS, SHERRY J. HOLLADAY


Managing corporate social responsibility

W. TIMOTHY COOMBS, SHERRY J. HOLLADAY

117,95 $ 117,95 $
Régulier: 117,95 $
Rabais: 0,00 $ (0%)
Livre numérique non disponible
Résumé
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

  • Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
  • Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
  • Discusses ways to maximize the use of social media and traditional media throughout the process
  • Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
  • Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Détails
Titre
Managing corporate social responsibility
Prix
117,95 $
Sujet
Format Poche
Non
Langue
Français/French
Date de publication
2011-08-26
ISBN
9781118106655
Code Interne
2174001
Numéro de produit
2174001
Format numérique
pdf
Protection
Adobe DRM
Entrepôt Numérique
NUMILOG

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