Origination
43,95 $

Origination

ANDY PIKE


Origination

ANDY PIKE

43,95 $ 43,95 $
Régulier: 43,95 $
Rabais: 0,00 $ (0%)
Livre numérique non disponible
Résumé

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

  • Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
  • Challenges current interpretations of brands as vehicles of homogenization in globalization
  • Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
  • Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
  • Forges strong new connections between political and cultural economy approaches within geography
  • Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

Détails
Titre
Origination
Auteur
Prix
43,95 $
Sujet
Format Poche
Non
Langue
Français/French
Date de publication
2015-03-24
ISBN
9781118556399
Code Interne
2171420
Numéro de produit
2171420
Format numérique
pdf
Protection
Adobe DRM
Entrepôt Numérique
NUMILOG

Notre conseil

Avant de vous déplacer, nous vous recommandons de téléphoner au magasin pour vérifier le stock.

Ville: (Changer).

exemplaire(s)
Ce produit est actuellement non disponible en magasin.
Nous n'avons pas pu trouver une succursale pour le code postal donné. Veuillez en essayer un autre.