Outside insight
42,95 $

Outside insight

JORN LYSEGGEN


Outside insight

JORN LYSEGGEN

42,95 $ 42,95 $
Régulier: 42,95 $
Rabais: 0,00 $ (0%)
Livre en anglais
Expédié en 2 à 12 semaines si l’article est disponible chez le fournisseur.
Résumé
Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
Détails
Titre
Outside insight
Auteur
Éditeur
Prix
42,95 $
Sujet
Format Poche
Non
Langue
Anglais/English
Date de publication
2018-02-27
ISBN
9780241273722
Code Interne
2417321
Numéro de produit
12956953

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