Spark
33,99 $
33,99 $ 33,99 $
Régulier: 33,99 $
Rabais: 0,00 $ (0%)
Livre en anglais
En stock - Expédié en 48 heures.
Résumé
From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace. Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including: — How to cultivate insight to address a specific business challenge — How to construct a full business plan around that challenge — How to leverage a plan for revenue growth Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.
Détails
Titre
Spark
Éditeur
Prix
33,99 $
Format Poche
Non
Langue
Anglais/English
Date de publication
2018-01-30
ISBN
9788193355220
Code Interne
2422532
Numéro de produit
12984797

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