Strategic management in construction
120,99 $

Strategic management in construction

DAVID LANGFORD, STEVEN MALE


Strategic management in construction

DAVID LANGFORD, STEVEN MALE

120,99 $ 120,99 $
Régulier: 120,99 $
Rabais: 0,00 $ (0%)
Livre numérique non disponible
Résumé
This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions.

Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations.

The book will provide a valuable tool for the strategic development of construction firms.

"Ten years separate the editions during which period a significant number of British, (and other), construction firms which had survived generations of proprietors merged, changed beyond recognition or ceased trading. One can not but wonder if publication of a work on strategic planning some twenty year earlier might have saved some of them." Construction Manager

"The book presents the essential elements for managing at this higher level and should be a must for any construction professional who aspires to an executive position in industry as well as any student for construction management, project management and organizational management in construction. It comes highly recommended" Engineering, Construction and Architectural Management


Détails
Titre
Strategic management in construction
Prix
120,99 $
Sujet
Format Poche
Non
Langue
Français/French
Date de publication
2008-04-15
ISBN
9780470680049
Code Interne
2170139
Numéro de produit
2170139
Format numérique
pdf
Protection
Adobe DRM
Entrepôt Numérique
NUMILOG

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