Summary: copycats - obed shenkar
7,99 $

Summary: copycats - obed shenkar

BUSINESSNEWS PUBLISHING


Summary: copycats - obed shenkar

BUSINESSNEWS PUBLISHING

7,99 $ 7,99 $
Régulier: 7,99 $
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Livre numérique non disponible
Résumé
This work offers a summary of the book “COPYCATS: How Smart Companies Use
Imitation to Gain a Strategic Edge” by Obed Shenkar.
Ober Shenkar is professor of management and human resources at the Ohio State University College of Business. In addition to consulting with numerous firms, he has worked with the governments of Israel, China, Korea, Japan and the United Kingdom.

Innovation gets all the good press. However, according to Shenkar, “imitation is not only more abundant than innovation, but actually a much more prevalent road to business growth and profits”.

With this in mind, companies should approach imitation in a more disciplined and systematic manner rather than leaving this to chance. In fact, if you're smart, you'll fuse innovation and imitation together to generate "imovation" – great ideas which have already been proven to work elsewhere combined with innovative new thinking. If you can learn to make a conscious decision when to innovate and when to build on the capabilities which exist in the various platforms and products which are now available, you’ll be far more creative and pragmatic at the same time.

In Copycats, Shenkar suggests you shoudn’t look at imitation as an embarrassing nuisance: “Bring it front and center and do it with pride”.

Détails
Titre
Summary: copycats - obed shenkar
Prix
7,99 $
Sujet
Format Poche
Non
Langue
Français/French
Date de publication
2013-02-01
ISBN
9782806239297
Code Interne
1670617
Numéro de produit
1670617
Format numérique
epub
Disponibilité
AT BE BR CA CH CY DE EE ES FI FR GB GR IE IT LU MT NL PT SI SK
Protection
Adobe DRM
Entrepôt Numérique
NUMILOG

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