The handbook of organic and fair trade food marketing
316,99 $

The handbook of organic and fair trade food marketing

DIANE MCCREA, SIMON WRIGHT


The handbook of organic and fair trade food marketing

DIANE MCCREA, SIMON WRIGHT

316,99 $ 316,99 $
Régulier: 316,99 $
Rabais: 0,00 $ (0%)
Livre numérique non disponible
Résumé
The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods.


The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.


Détails
Titre
The handbook of organic and fair trade food marketing
Prix
316,99 $
Sujet
Format Poche
Non
Langue
Français/French
Date de publication
2008-04-15
ISBN
9780470996089
Code Interne
2169788
Numéro de produit
2169788
Format numérique
pdf
Protection
Adobe DRM
Entrepôt Numérique
NUMILOG

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